Campaign overview
This campaign aims to Increase awareness of eRideables safety advice and encourage courtesy amongst all road users when sharing paths and roads.
With lots of new ways that people are getting around, this campaign reminds all path and road users to roll together safely by following the rules and being considerate of others. Please contact comms@rsc.wa.gov.au if you have any queries regarding this campaign.
Media channel and creatives
Let’s roll together uses television and on-demand TV, outdoor (selected bike paths), digital news sites, community newspapers, TikTok and social media advertising.
TV/On-demand TV
Press
Out of home (selected bike paths)
Posters
Let's roll together, safely A3 Poster: eSkateboard
Let's roll together, safely A3 Poster: eScooter
Social Media
Whether you’re riding an eRideable or a bike, walking or driving, it’s up to all of us to help make every safe.
This social media campaign will target all path and road users, with a focus on eRideables.
45 second social media video
30 second eRideable social media video: https://youtube.com/shorts/x5lMvJSXWlw
Social media posts
Social media post image | Social post text |
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Stick to the speed limits of 10km/h on footpaths and 25km/h on bike paths, shared paths and local roads when eRiding. Visit the Road Safety Commission’s website for more info on how to make every eRide safe: www.rsc.wa.gov.au/erideables | |
eRiders, always slow down when approaching others on paths and ring your bell or give a verbal warning when passing from behind. All path users should stay to the left. Let’s roll together, safely. Visit the Road Safety Commission’s website for more info on how to make every eRide safe: www.rsc.wa.gov.au/erideables | |
Sharing an eRideable with another adult, child or pet makes balancing and braking more difficult, increasing your risk of a crash. Always stick to one person per device to make every eRide safe. Visit the Road Safety Commission’s website for more safety tips: www.rsc.wa.gov.au/erideables | |
Bike riders, please remember to always wear a helmet and:
Let’s roll together, safely. Visit the Road Safety Commission’s website to learn more: www.rsc.wa.gov.au/cyclists | |
Drivers, always give eRiders the same safety distance as bike riders. Allow one metre between your vehicle and an eRider to pass safely on local roads with a speed limit up to 50km/h. eRiders, remember to stay off all roads with a speed limit over 50km/h, and any roads with a median strip or dividing line. |