The Jina Plan is designed to help position Western Australia as the nation’s premier destination for authentic Aboriginal tourism.
It's an action plan that includes an accountable set of actions to drive tangible outcomes.
The 4-year plan, backed by the $20 million Aboriginal Tourism Fund, supports initiatives including:
- The development of new Aboriginal tourism experiences.
- Encouraging more Aboriginal people to work in the tourism industry.
- The development of administration and booking systems to support Aboriginal tourism businesses.
- Up to three new Camping with Custodian campgrounds.
- An increase in tourism experiences on the Dampier Peninsula, after the Cape Leveque Road was sealed last year.
The Jina Plan was developed by Tourism WA, together with other government agencies, the WA Indigenous Tourism Operators Council and the State’s Aboriginal tourism industry.
