A roadmap through the Peel region’s food and beverage products, designed to help producers get more from domestic and export market opportunities, is being launched at a Dwellingup event today.
The Peel Food and Beverage Capability Guide is a new interactive tool to connect food and beverage suppliers with retailers, buyers, wholesalers, chefs, caterers, tourism operators, regional events and consumers to promote local business.
Developed through a collaboration between the Department of Primary Industries and Regional Development (DPIRD) and the Peel Development Commission, the guide includes details about individual businesses, including product range, sales information, awards and certifications.
It is divided into categories covering beverages, dairy, eggs, honey, grains and bakery, fresh and value-added horticulture, as well as meat, seafood and aquaculture - making it easy for users to find what they are looking for.
DPIRD development officer Nikki Poulish said the food and beverage guide was a fantastic tool for local businesses and consumers to explore the array of fresh and value-added produce in their own backyard and find out how they could source it.
"Buying high-quality produce that remains fresher for longer, benefits the business by helping to build connections within communities, as well as boost regional economies,” Mrs Poulish said.
“Famous for its Blue Manna crabs, Peel is also home to a range of other unique products from seafood in the estuary, to honey and stone fruit in the hills and eggs and beef on the plains.
“Value added produce offerings also feature the flavours of the region, with preserves, olive oils, wines, beers, ciders breads and bakery items.”
Capability guides are already available for the Wheatbelt, Goldfields-Esperance, Kimberley, Mid-West and the Great Southern, while the department is working with partners in the Gascoyne and South West to produce similar publications.
The complete set of guides will provide a comprehensive overview of the diverse range of food and beverage products manufactured in regional Western Australia.
For copies of the guides visit www.agric.wa.gov.au/capability-guides
Note: Photos available on request
Media contact: Megan Broad/Donna Coleman, media liaison, +61 (0)8 9368 3937
