While speed remains the leading illegal behaviour causing death and serious injury on our roads, concerningly 87% of drivers admit to speeding and 51% consider speeding to be okay.
‘Speeding shatters your excuses’ challenges the common excuses of speeding, aiming to instil attitude and behaviour change. The campaign relays the message that nothing ever makes it okay to speed, it’s just not worth the risk.
Even when it seems okay to speed a little…
Even when it seems everyone else around you is speeding…
Even if you know the road like the back of your hand…
Even when you're running late…
Nothing ever makes it okay to speed. If speed is a factor in your crash, there is no excuse for the harm you’ve caused. Speeding shatters your excuses.
Media channel and creatives
‘Speeding shatters your excuses’ utilises a multi-media approach across television, catch-up/ connected TV, radio, cinema, digital, social media and out-of-home advertising.
TV/Catch-up & Connected TV/Cinema
Other versions:
Speeding shatters excuses TVC 30sec metro
Speeding shatters excuses TVC 30sec regional
Speeding shatters excuses TVC 15sec – back
Speeding shatters excuses TVC 15sec – late
Speeding shatters excuses TVC 15sec – little over
Speeding shatters excuses TVC 15sec – everybody speeds
Radio State-wide
Press/OOH billboards/bus shelters/street furniture
Speeding OOH portrait – mum & child, and Speeding OOH portrait – neck brace
Speeding OOH landscape billboard – neck brace
Speeding OOH landscape billboard – leg
Digital assets
Other versions:
Speeding shatters your excuses short - leg (watch on YouTube)
Support for people impacted by road trauma
Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.
