Speeding shatters your excuses

This campaign challenges the common excuses of speeding, relaying the message that nothing ever makes it okay to speed.
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a person with their head bandaged, a police officer talking to a paramedic, and two people upset, next to words trying to make excuses for speeding

While speed remains the leading illegal behaviour causing death and serious injury on our roads, concerningly 87% of drivers admit to speeding and 51% consider speeding to be okay.

‘Speeding shatters your excuses’ challenges the common excuses of speeding, aiming to instil attitude and behaviour change. The campaign relays the message that nothing ever makes it okay to speed, it’s just not worth the risk.           

Even when it seems okay to speed a little…

Even when it seems everyone else around you is speeding…

Even if you know the road like the back of your hand…

Even when you're running late…

Nothing ever makes it okay to speed. If speed is a factor in your crash, there is no excuse for the harm you’ve caused. Speeding shatters your excuses.  

Media channel and creatives  

‘Speeding shatters your excuses’ utilises a multi-media approach across television, catch-up/ connected TV, radio, cinema, digital, social media and out-of-home advertising.     

TV/Catch-up & Connected TV/Cinema

Other versions:     

Speeding shatters excuses TVC 30sec metro

Speeding shatters excuses TVC 30sec regional

Speeding shatters excuses TVC 15sec – back

Speeding shatters excuses TVC 15sec – late

Speeding shatters excuses TVC 15sec – little over

Speeding shatters excuses TVC 15sec – everybody speeds

Goolarri Media version TVC

In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we approached Goolarri Media Enterprises, which is located in Broome, to write, produce and schedule a version of ‘Speeding shatters your excuses’  that is appropriate to the Aboriginal people in the north-west of WA.

Radio State-wide

Excuses to a mate - 30 seconds metro version

Excuses to a mate - 30 seconds regional version

Excuses to the wife - 30 second metro version

Excuses to a mate - 15 second metro version

Excuses to a mate - 15 second regional version

Excuses to the wife - 15 second regional version

 

Press/OOH billboards/bus shelters/street furniture  

Speeding OOH portrait – mum & child, and Speeding OOH portrait – neck brace

A man with a neck brace on a hospital bed, with the words 'Speeding shatters your excuses A mum with a child on a hospital bed, with the word 'Speeding shatters your excuses

Speeding OOH landscape billboard – neck brace

A man in a hospital bed, with the words 'Speeding shatters your excuses'

Speeding OOH landscape billboard – leg

A man lying on a hospital bed with an amputated leg, with the words 'Speeding shatters your excuses'

Digital assets

Social tile - 'Speeding shatters your excuses' with a girl on a hospital bed' Watch short on YouTube
Social tile 'Speeding shatters your excuses' with a man on a hospital bed Watch short on YouTube

Other versions:

Speeding shatters your excuses short - leg (watch on YouTube)

Support for people impacted by road trauma

Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.

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