Seatbelts save lives

In partnership with the Western Australia Police Force, Department of Fire and Emergency Services and St John WA, this campaign aims to raise awareness of the importance of wearing seatbelts.
Last updated:
Text: 'If you see what I see, it would just click'. A DFES officer, paramedic, and police officer look at the camera.

Campaign overview

The Seatbelts save lives campaign, in partnership with the Western Australia Police Force, Department of Fire and Emergency Services and St John WA, introduces first responders Carla, Emma and Clinton, who provide a candid insight into the true impact of not wearing a seatbelt when a crash occurs – from the point-of-view of those first on the scene of a crash.

The idea

If you see what we see, it would just click that seatbelts save lives.

Media channel and creatives

The Seatbelts save lives campaign will run across TV, catch-up/connected TV, YouTube, Facebook and Instagram.

TV/video 

Seatbelts save lives TVC - 60 second version:

Seatbelts save lives TVC - 15 second version:

Social & Digital 

Seatbelt saves lives video (6 seconds) for social media:

Social media tiles

Seatbelts save lives social post with DFES officer Seatbelts save lives social post with paramedic Seatbelts save lives with police officer

Further reading and learning resources 

To learn more about the importance seatbelts, visit our seatbelts page. 

Support for road users

The lights and sirens of emergency vehicles can be confronting for some road users for a range of reasons and there is support available to anyone who may be affected.

Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.

If you are in need of immediate mental health crisis support, please contact:

Lifeline - 13 11 14 Mental Health Emergency Response Line

Metro: 1300 555 788

Peel: 1800 676 822

Rural: 1800 552 002

If you are in need of non-urgent mental health support, please contact:

Beyond Blue - 1300 224 636

Here For You - 1800 437 348

Kids Helpline - 1800 55 1800 (Under 25)

13 YARN - 13 92 76 (Aboriginal or Torres Strait Islander) Further resources available at the Mental Health Commission's website.