Metropolitan Perth key message: Everybody has different sleep requirements. Know how much sleep you need – and get it regularly.
Regional key message: 80% of fatigue related crashes are on country roads. Plan ahead and get at least 7 and a half hours sleep before you drive, take breaks and swap drivers regularly.
In 2021-22 the campaign ran pre-holiday periods across state-wide media, including television, on-demand TV, radio, digital and social media, and roadside billboards.
Science of sleep – regional TVC
Science of Sleep/Fatigue social media assets
Social media post image | Social post text |
---|---|
Headline: Arm yourself against fatigue. Primary Text: Know the amount of sleep you need and get it regularly | |
Headline: Fatigue results in poor lane tracking. Primary Text: Fatigue can induce microsleep, which increases the risk of a crash. | |
Headline: Fatigue can cause microsleep. Primary Text: Plan to get at least 7.5 hours sleep before driving. | |
Headline: 80% of fatigue related crashes are on country roads Primary Text: Take a break every 2 hours and where possible swap drivers regularly. | |
Headline: Don't ignore the yawning signs. Primary Text: Lack of sleep slows reactions and decisions while driving. |
Science of Sleep video
Science of sleep/Fatigue banners and posters
Don't ignore the Yawning Signs 3x1 Horizontal Banner
Don't Ignore the Yawning Signs A1 Poster V1