Campaign overview
This digital campaign highlights the importance of clearing the path for emergency services vehicles to attend to incidents quickly and safely.
The need for this campaign has arisen due to the many misconceptions about what to do when drivers see lights and hear sirens, causing confusion and potential hazards on the road.
The idea
If you see flashing lights and hear sirens, it’s time to take action.
Media channels and creatives
The Lights, Sirens, Action campaign will run across paid Facebook and Instagram ads.
Social media videos
Social media short - WAPOL
Social media short - DFES
Social media short - St John
Social media tiles
Further reading and learning resources
To learn more about road safety around emergency vehicles, visit our Emergency service vehicles page.
For quizzes and informative videos on emergency service vehicles and the Lights and Sirens campaign, visit our Get Streetwise website.
Support for road users
The lights and sirens of emergency vehicles can be confronting for some road users for a range of reasons and there is support available to anyone who may be affected.
Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.
If you are in need of immediate mental health crisis support, please contact:
Lifeline - 13 11 14
Mental Health Emergency Response Line
Metro: 1300 555 788
Peel: 1800 676 822
Rural: 1800 552 002
If you are in need of non-urgent mental health support, please contact:
Beyond Blue - 1300 224 636
Here For You - 1800 437 348
Kids Helpline - 1800 55 1800 (Under 25)
13 YARN - 13 92 76 (Aboriginal or Torres Strait Islander)
