Regardless of the distraction, if you glance away from the road when driving for just two seconds (at 60km/h), you're effectively driving blind for 33 metres. Even worse, at 100km/h, you miss 55 metres of road.
It might only be a second or two, but if you’re changing a song on your playlist, finding your sunnies, or even doing your make-up, you’re not looking at the road ahead.
The Know the distance of distraction campaign shows how much you miss when you take your eyes off the road by using real world props as the unit to measure the distance of distraction.
Its ‘warning’ tone dispels the myth that driving distracted is a harmless behaviour.
In 2021-22 the campaign ran in Perth metro outdoor cinemas throughout the six-month season. Earlier media bursts ran across state-wide media, including television, on-demand TV, radio, digital and social media, and roadside billboards.
Distance of distraction at 60km/h – Prams TVC
Distance of distraction at 100km/h – Fruit stalls TVC
Distance of distraction – Behind the scenes
Know the distance of distraction social media content
Primary text: Take your eyes off the road for just 2 seconds at 100km/h and you're driving blind for 55 metres.
Social media animations (click to play)
Campaign banners and posters
Know the Distance of Distraction Pull up Banner
Know the Distance of Distraction Pull up Banner 2
Distance of Distraction: 3x1 Banner
Know the Distance of Distraction A1 Poster
