The 4th phase of Kindness Travels commenced Sunday 31 July, and runs through to 1 October
The goal of Kindness Travels is to encourage road users to acknowledge each other on the roads - a courtesy wave, or a nod of the head. The message is to empower all road users to take ownership of courtesy on the roads, creating a sense of unity and respect amongst motorists, motorcyclists, bike riders and pedestrians – Kindness Travels.
The campaign utilises a state-wide multi-media approach across television, radio, press digital and out-of-home advertising. The aim is for mainstream media to engage the community as third party road safety ambassadors. They not only deliver the messages but own them – maximising the reach to their audience networks.
TV and Radio campaign assets
Seven Network and GWN TV
Nine Network and SBS
Radio (State wide)
Metro stations: Mix 94.5, Triple M 92.9, 6PR
Regional stations: HIT & Triple M
Each radio station will brand their own ads (eg ..a Mix 94.5 road safety message for the State Government).
Example 94.5 ads
Bus-backs and bus-wraps
Press (The West Australian, Sunday Times, West Regional Newspapers)
