The Headstone Phone campaign serves as a poignant reminder to put your phone away while driving because no message, phone call or social media post is worth risking your life or someone else’s while on the road.
Don’t text and drive – Make every journey safe.
Media channels and creatives
Headstone Phone utilises a multi-media approach across out-of-home, radio, press and social media.
Out-of-home – Tombstone activation
Banners and out-of-home
Radio
Social & Digital
Post Image/Video | Post Text |
| By the time you've read to 🛑 here 🛑 you've already missed 33 metres if you were travelling at 60km/h. Put your phone away while driving.
Make every journey safe. |
| In 2023, inattention caused the death/serious injury of 59 WA road users. Each victim, someone’s loved one.
Make every journey safe. |
| Your next text message isn’t worth your – or anyone else’s – last breath. Put your phone away while driving.
Make every journey safe. |
