Campaign Overview
St John WA and the Road Safety Commission have partnered to highlight the importance of post-crash care in reducing the impact of road crashes.
It takes only four minutes for a road trauma victim with no serious injuries to die from a blocked airway.
Basic first aid is vital in the first few minutes after a crash and has the potential to prevent 15% of WA road fatalities.
St John WA’s free 15-minute digital first aid course for drivers arms road users with the basic skills needed to save a life.
Together, the Road Safety Commission and St John WA are building resilience on our roads with educated drivers who are ready to assist in the event of a road emergency.
The Idea
Anyone can save a life – 15 minutes is all it takes.
Media channels and creatives
Anyone can save a life utilises a multi-media approach across television, on-demand TV cinema, radio and social media advertising.
TV/On-demand TV
This 30-second video was shown on both free to air and on-demand television.
Cinema
This 90-second video was shown in cinemas.
Radio
The 30-second audio created for radio can be listened to or downloaded below.
Goolarri Media version TVC
In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we approached Goolarri Media Enterprises, which is located in Broome, to write, produce and schedule a version of ‘Anyone can save a life ’ that was appropriate to the Aboriginal people in the north-west of WA.
Social media posts
Several different posts were designed for social media depending on the platform and the dimensions required.
1:1 Versions:
9:16 versions:
To see all versions created for the digital side of the campaign, view this PDF publication: Digital Rollout All Creatives (pdf).
Support for people impacted by road trauma
Anyone in WA who has been affected by a road crash can contact Road Trauma Support WA on 1300 004 814 for free information, support and counselling. This service is proudly supported by Road Safety Commission funding.
