A concerning emerging issue of young regional males choosing not to wear a seatbelt has sparked the State Government to launch the Always wear your safety gear. Belt up campaign.
This campaign uses comparisons to demonstrate the significant risk of not wearing a seatbelt. The adverts use different scenarios involving a cricket player, a firefighter, and a tradesperson without their protective gear, comparing their lack of protection with a vehicle occupant not wearing a seatbelt. This prompts the viewer to question their decision to not wear a seatbelt, which is just as, if not more risky than the scenarios presented.
The Always wear your safety gear campaign ran March – June 2022 across regional media, including television, on-demand TV, radio, digital and social media, and roadside billboards.
Seatbelts - safety gear Combo TVC 30sec
Seatbelts - safety gear Cricket TVC 15sec
Seatbelts - safety gear Firey TVC 15sec
Seatbelts - safety gear Tradie TVC 15sec
Social media shareable content:
| Social post image | Social post text |
|---|---|
| Headline: Belt up when driving. Primary Text: You wouldn’t fast a fast bowler without wearing the right gear, so why drive without wearing a seatbelt. |
| Headline: Belt up when driving. Primary Text: You wouldn’t fight a fire without wearing the right kit, so why drive without wearing a seatbelt. |
| Headline: Belt up when driving. Primary Text: You wouldn’t get to work without wearing the right clobber, so why drive without wearing a seatbelt |
Social media stories
| Social post visuals | Social Post text |
|---|---|
| Headline: Belt up when driving. Primary Text: You wouldn’t fast a fast bowler without wearing the right gear, so why drive without wearing a seatbelt. |
| Headline: Belt up when driving. Primary Text: You wouldn’t fight a fire without wearing the right kit, so why drive without wearing a seatbelt. |
| Headline: Belt up when driving. Primary Text: You wouldn’t get to work without wearing the right clobber, so why drive without wearing a seatbelt |
Campaign banners
Belt Up Posters
For more information on seatbelts, including offences, penalties, and links to information sheets, visit our More Road Rules and Penalties page.
