Renata leads the Destination Development division, which focuses on the supply-side of tourism, working with the public and private sectors to encourage the development of incredible tourism experiences and destinations that create memorable holidays. The division is responsible for Aboriginal tourism, workforce development, cruise tourism attraction, policy and planning and destination development, and includes a case management team to help significant private sector developments navigate planning approvals. Renata has around 30 years' experience in the tourism industry working in visitor servicing, marketing and destination development. She is a past CEO of Australia’s Golden Outback regional tourism organisation, interim CEO of the WA Indigenous Tourism Operators Council, and was Tourism Policy Advisor for former State Tourism Ministers. She joined Tourism WA in 2009.
Renata Lowe
Executive Director, Destination Development