- WA Government announces new major homegrown event, Pair'd
Margaret River Region
- Wine and food festival showcases South West's world-class
offerings
- Inaugural, State-owned event will run from 14-17 November
2024
Western
Australia's South West will soon host a vibrant new homegrown festival
showcasing the best of the region's food and wine offerings, paired with music.
Pair'd
Margaret River Region (Pair'd) will take place from 14-17 November 2024 and is
intended to become an annual staple on the State's major homegrown events
calendar, creating job opportunities, attracting visitors, and boosting the
local economy.
It follows last month's launch of a second direct flight
between the eastern states and Margaret River region - with the Sydney to
Busselton route joining the existing Melbourne to Busselton service - making it
even easier for east coast visitors to visit the famous tourist region and
attend the event.
Pair'd will feature a series of premium events in iconic
Margaret River destinations and wineries, as well as collaborations with some
of the region's world-renowned chefs, winemakers and sommeliers.
The event program will be developed and delivered through
extensive and ongoing engagement with the region.
Owned by the
WA Government, Pair'd will be produced by Mellen Events and We Are Gather,
along with sub-contracted regional events company Ahoy Management, a
collaboration between the teams responsible for the successful delivery of
other iconic WA events such as the Ord Valley Muster, Cabin Fever Festival,
Dark Sky Festival, and Fine Vines Festival.
Find out more at www.pairdmargaretriver.com
Comments attributed to Tourism Minister Rita Saffioti:
"The
food and wine offering in Western Australia's South West region is a massive
drawcard for out-of-state travellers, and we cannot think of a better way to
showcase our world-class regional assets than through a vibrant festival like
this.
"We expect visitors to
flock to our South West to attend this event, and take part in the unique
experiences on offer through innovative and exciting dining events.
"With
regular flights from Melbourne and Sydney connecting seamlessly to the east
coast, it's never been easier for travellers to visit the South West and we
expect to see thousands of out-of-state visitors enjoy the event in the years
to come."
Comments attributed to Regional Development Minister Don Punch:
"Western
Australia's South West region is a renowned producer of some of the finest
gourmet food and wine in the world.
"Our wine industry
thrives off local visitation and cellar door sales and Pair'd is a fantastic
new opportunity for us to further elevate the profile of the Margaret River
wine region and the entire South West, by inviting travellers from out-of-state
and out-of-region to indulge in the best the area has to offer.
"This event will create
vibrancy in the South West, and generate flow-on benefits to the local
community from the increased visitor spend, which will boost a broad range of
local businesses, from farms to wineries."
Comments attributed to
Warren-Blackwood MLA Jane Kelsbie:
"Margaret River has built
an incredible reputation as a world-class food and wine destination, and with
two direct flights now travelling into the Busselton Margaret River Airport,
this is yet another reason for people to come to our beautiful region and enjoy
all we have to offer.
"As we know, events like
these are so important for our local economy here in the region, as they
generate valuable tourism dollars for local businesses, create job
opportunities and in this case showcase our world-class food and wine offerings,
so I'm really excited to see Pair'd become a regular fixture on our events
calendar."
