Japanese travellers invited to Walk On A Dream in Western Australia

• Western Australia's new global tourism brand officially launches in Tokyo
• 3D Walking On A Dream animations live on high-profile billboards in popular Shinjuku and Harajuku districts
• Launch follows tickets on sale for new Tokyo-Perth direct flight route
• Supported by Western Australian Government, through Tourism Western Australia

Western Australia is being showcased on the world stage once again with Walking On A Dream taking over prominent billboards in Tokyo's world-famous Shinjuku and Harajuku districts.

In the latest international rollout for WA's new global tourism brand, a week-long advertising campaign has gone live across Tokyo in key high traffic locations for up to six million people to see and admire. Two three-dimensional animations featuring Ningaloo's iconic whale sharks swam above commuters at Tokyo's popular Shinjuku and Harajuku districts as part of the week-long media blitz, which concludes on 26 June.

These are supported by outdoor advertising in other prominent locations around Tokyo, as well as marketing partnerships with travel agencies in Japan, selling WA holiday packages.

The high-impact advertising campaign follows the launch of ticket sales for All Nippon Airway's new nonstop flights between Tokyo and Perth, which give Japanese visitors a direct route to WA when flights begin in October.

Japan is a key visitor market for WA, with nearly 39,000 visitors from Japan spending an estimated $71 million annually in the State before the pandemic. 

The launch of Walking On A Dream in Japan is supported by the WA Government through Tourism WA and follows similar campaigns in London's Piccadilly Circus and Times Square in New York City, as well as brand launches in Hong Kong, Indonesia, New Zealand and Singapore.

The global rollout of Walking On A Dream is funded by the WA Government's $195 million Reconnect WA package.

The Japanese launch of Walking On A Dream is complemented by media campaigns and travel trade partnerships to engage Japanese media and the local travel industry and to boost awareness of WA and drive more bookings to the State. 

This includes a partnership with Japanese travel agency HIS to launch a competition to win two tickets to Perth, while destination imagery is being displayed in key retail stores.

Download image and video assets of the Japan brand launch here.

Find out more about Walking On A Dream at tourism.wa.gov.au/walkingonadream.

Comments attributed to Tourism Minister Rita Saffioti:

"The WA Government is proud to launch Walking On A Dream in Japan and showcase the unique and authentic natural assets that make WA a wondrous place to visit. 

"The new global tourism brand is all about elevating WA within a highly competitive global travel marketplace.

"We all saw the amazing images of the floating whale shark in London's Piccadilly Circus and New York's Times Square earlier this year, and now it is Tokyo's turn to marvel at this immersive campaign that showcases WA's awe-inspiring wildlife and motivate travellers from Japan to book a trip to our incredible State.

"Japan is an important inbound visitor market for WA, so putting our new global tourism brand on display just as All Nippon Airway's tickets go on sale for the direct route between Tokyo and Perth, will help drive more visitors to our State."