Has your attitude to drink driving relaxed over the past few years?
Are you one of the 13 percent of Western Australian drivers who think it’s okay to drink and drive?
New research suggests WA drivers are less concerned about drink driving than they were four years ago. This is a worrying trend as alcohol is suspected in 20% of WA road fatalities (2019-2023).
The Road Safety Commission's new campaign, 'Not worth the (beep) risk,' reminds us heading into the festive season that drink driving is not worth the 'beeping' cost of losing your licence.
It works to get attitudes back on track. Particularly among men aged between 17 and 49, revealed to be most likely to believe that low-level drink driving is acceptable.
At this week's launch, Road Safety Commissioner Adrian Warner stated that the campaign aims to highlight the shame and social embarrassment of losing your licence—having to face your partner or workplace, rely on friends for rides, and explain the situation to your kids.
Road Safety Minister David Michael said he loved the campaign because it spoke in a language that people understood. Reminding them of the consequences of drink driving, as well as the fact that most people will think you’re an idiot if you do it.
“My wish is that every Western Australian makes safe choices on our roads this festive season. If you are going to drink, plan ahead. Take turns being the designated driver, use public transport, or book a taxi,” he said.
"Whatever you do, don’t drink and drive.”
The Drink Driving – Not worth the (beep) risk campaign will initially run for three months over the 2024/25 festive season and will be delivered State-wide via social media, print, radio, TV, podcasts, and billboards.
To view and find out more about the campaign, visit Not worth the (beep) risk.
