During NAIDOC Week we are proud to release our new Aboriginal brand extension.
As an organisation that’s passionate about acknowledging and respecting the traditional custodians of Western Australia, we have extended our Finance brand to include unique Aboriginal design elements.
This reflects our commitment to reconciliation, engagement and collaboration.
We worked closely with Aboriginal-led creative agency, Nani Creative, who developed our well-recognised pebble design (which represents our values of clarity, collaboration, empathy and growth), on this new branding. Whadjuk Noongar designer Paige Pryor collaborated with Nani on this stunning design.
Our Aboriginal brand extension shares stories about our organisation. For example, the emu and kangaroo tracks represent Finance always going forward, connection with regional communities, while the blue-green circles show future expansion and collaboration opportunities for us in all communities.
Kaditj nidja boodjar, kep wer boola-moort Western Australia kalyakool moondang-ak kaaradj-midi. Ngalak bandang Aboriginal boola-moort wer baalaban kadadjiny wer Birdiya koora wer yeyi koota-djinanginy.
We acknowledge the traditional custodians of Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of Aboriginal communities and their cultures; and to Elders both past and present.
We’d also like to acknowledge the lands on which our 12 regional offices are located and pay respects to Elders and communities throughout the State.
