Visit Mandurah is the peak tourism body for Mandurah, Western Australia, supported by the City of Mandurah. Their business activities include destination marketing, destination development, and visitor servicing.
They support tourists and the wider community by keeping them up to date with a curated collection of the latest local events, news, activities and destinations.
The Access Asia Business Grant assisted them in producing 14 videos in a campaign to reach Asian audiences. Creating 7 videos in Mandarin and 7 in English, the videos highlighted products, experiences, and other attractions which they knew had resonated with Asian audiences.
These videos received great engagement and viewership, allowing Visit Mandurah to reach new potential visitors.
Find Visit Mandurah's website here.
Learn more about the current round by visiting the Access Asia Business Grants homepage.
