Campaigns

The Road Safety Commission’s advertising campaigns contribute to the reduction of illegal road behaviours, improve community attitudes and behaviours, and communicate that we all have a part to play to make every journey a safe one.
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Road trauma impacts the lives of too many Western Australians every year. In this section you'll find our current and past campaigns which contribute to the reduction of illegal behaviours on our roads; improve community attitudes and behaviours towards sharing the roads with all road users; and aim to change unsafe road behaviours to make zero deaths and serious injuries possible. 

Campaign Highlights

Text: 'Wheelmates get everyone home safe'

Be a Wheelmate

Wheelmates get everyone home safe from Leavers. Wherever you’re heading, real mates look out for each other when behind the wheel. Prepare for your road trip and download the checklist.

Text: 'Speeding shatters your excuses

Speeding shatters your excuses

This campaign challenges the common excuses of speeding, relaying the message that nothing ever makes it okay to speed.

Text: 'No one plans a crash'.

No one plans a crash 2024 - mature families

This extension of the No one plans a crash campaign speaks to parents aged 45-59, and their young adult kids aged 17-22. It highlights a number of everyday tragedies, each of which could have been avoided or had a lower impact if people had made better ‘one-off’ choices.

Text: 'You see a licence lost, we see a safer street'.

You See, We See

This campaign shows the consequences of illegal road behaviour (mobile phone use, no seatbelt, drink driving, drug driving, speeding) through police enforcement. It then tells the other side of the story – that police use enforcement to save lives.

2023-2024 campaigns

2021-2022 campaigns

Main campaigns:

Other 2021/2022 campaigns:

Aboriginal Road Safety Campaigns 2006-2024

In an effort to provide road safety messaging in a culturally sensitive and acceptable format, we engage Goolarri Media Enterprises, which is located in Broome, to write, produce and schedule versions of the Commission’s main campaigns that are appropriate to the Aboriginal people in the north-west of WA. 

Advisory: Some of these links may contain vision of persons since deceased.

2023-2024

No one plans a crash_GME

You See, We See_GME

See More ❯

2021-2022

Nah, not worth it_GME

Impaired driving legislation_GME

2019-2020

We’re watching_GME.

Cape Leveque Road education:

Opening of road_GME

Drive to the conditions_GME

Child restraints_GME

Tourists_GME

Safe road users_GME

Road worthy vehicles_GME

For more information, and to see the Goolarri Media campaigns between 2006-2018, visit our Aboriginal Road Safety Campaigns page.

 

Past campaigns

2020-2021

2019/2020

2018/2019

2017/2018

2010-2017

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